Since 2016, Seoul Mamas has been busy creating world-class custom and private-label Korean beauty and skincare products. They’ve seen amazing growth through their B2B drive, and have partnered with an impressive and diverse A-list of clients.
In a highly competitive industry, Seoul Mamas has grown at a remarkable pace; yet is somewhat of an outlier. With founding partners based in St. Louis and Seoul; they have amazing access and direct relationships with Korea’s top manufacturers.
Seoul Mamas is driven by their core values and vision. From specialized package and innovative component design to the final achieved product, each project in unison with their clients is approached through this effort.
Seoul Mama’s core values are:
Beauty — Authentic Korean — Family — Excellence — Solutions
Their vision is to partner with clients to create more beauty.
K-Beauty is an umbrella term for skin-care products that are derived from South Korea. K-beauty focuses on health, hydration and wellness. The combination of increased international tourism in South Korea combined with K-Beauty products’ presence in duty-free shops has also worked to increase sales of cosmetics in Korea.
Beauty trends and products from Asia are setting the stage for the evolving beauty industry. Causing an increase in the beauty business market in both Asia and the West. 80% of global skincare revenue has come from Asia. This is due to the influence of K-Beauty. These products have a greater inclination for innovation. Products are not just limited to just hair care, cosmetics, and skincare. They offer products for nail care, well-being and spa products, toiletries, personal care, and natural health products all originated in South Korea.
The global K-beauty product market size was valued at $9.3 billion in 2018 and is projected to reach $21.8 billion by 2026. K-Beauty products are presented using sophisticated ingredients and appealing packaging. These products include snail creams, sheet masks, eye gels, packing with poppy colors, beautiful and sophisticated shaped bottles as well as having creative marketing and branding strategies. Ingredients can include anything from snail mucin, which is used to boost cell regeneration, bee venom that is used as an anti-inflammatory “faux-tox” to relax facial muscles. Pig collagen is used to firm and tightens the skin and Starfish extract which is used for moisturizing.
Although the focus for these beauty products is on skin aesthetics such as health, hydration, and luminous textured skin. Glowing “glass skin” is favored by South Koreans. Rather than having layers of foundation, it is preferred to have a lengthy skincare regime with a focus on toning and clarifying.
The K-Beauty skincare regimen consisted of an average of 10 steps. It normally starts with a dual cleaning ritual, series of sheet masks, essences lotions, serums, and rich moisturizers and then ends with an SPF sunscreen, except at night when the sunscreen is swapped for a thick sleep cream. The facial skincare products having such success is due to the abundant development of new skin products and that two-thirds (68%) of all launches of skincare products were products from South Korea. Although men are increasingly participating in the market, the focus is still on women.
It is essential to understand that not only genes but a healthy diet and a dedicated skincare regimen contribute to the quality of the skin. Dermatologists recommend basic morning and night routines for healthy skin. A CTM routine is the simplest to follow. It includes cleansing, toning, and moisturizing the skin. Cleansing takes away excess oil and dirt from the surface of the skin. Toning helps in shrinking the pores. Moisturizing hydrates the skin and prevents it from looking flaky.
It is essential to apply sunscreen every morning. Water-resistant and a broad-spectrum sunscreen with an SPF of 30+ is recommended by the American Academy of Dermatology. For the night time, specific repair serums and creams are available which rejuvenates the skin overnight. The key to skin resiliency is knowing your skin and treating it well. Feel beautiful. Do beautiful things.